For UK Home Improvement
Your Checkatrade listing gets the click. Then what?
Home-improvement firms lose more jobs to slow replies and late quotes than to price. We fix the five moments between the 9pm enquiry and the signed contract — priced against the bleed, not our cost.
The five moments
Where home-improvement firms win or lose the job.
#MomentFailure todayWhen it works
M1 The 9pm web enquiry Form sits in an inbox until Monday. Three other firms have already replied. "They replied within an hour. They sounded human. They're coming Thursday."
M2 Home survey booking Back-and-forth texts for a week. Slot finally locked in for 10 days away. "Two slots offered. I picked one. Done in 30 seconds."
M3 Quote turnaround 5–14 days. Homeowner has signed with someone else. "Quote in my inbox 48 hours after the survey. With drawings."
M4 Install week No daily update. Homeowner watches chaos in their own house. "Every evening a short photo + one-line update."
M5 Snagging and sign-off Silence. Snag list never followed up. No referral request. "Two weeks later: one snag visit, one thank-you, one ask for a referral."
Next step
Want a home-improvement scorecard?
Two minutes, six questions. Your estimated monthly bleed.